art

Mini Art Show: Birthday Card Design

 

sale birthday card 1

It’s my birthday this Thursday, November 22nd (whoo!). I’ll be turning 25.

So in honor of that, I decided to post a birthday card design that I made myself. That’s right. I illustrated the cupcake and decided on the text font, color, sizes, and alignment, based on my graphic design studies and greeting card research. I did this in Photoshop, but the cupcake image was hand drawn. I then retraced and colored it on the computer.

I chose pink since it is a light color and expresses (usually) positive feelings. And birthdays are often associated with positivity, such as a time to celebrate. Of course, as much as we’d all wish, birthdays are not always happy. I, myself, have had some miserable birthdays throughout my life.

But that’s a different topic. Anyway, I decided to make the cupcake look cartoony and give it eyes and a smile. It adds a very energetic feeling that makes many think partying rather than a more realistic or soft style, which would make a lot of people think sophisticated, relaxed, and quietness.

The text was done in a serif font (which is when the letters have tails at the ends of their lines compared to sans serif fonts, like Helvetica) because I wanted to add a little bit of sophistication and have it resemble the way letters are often styled on cakes. Bakeries may exclude the fancy style of writing on the cakes, but it varies. I never really paid much attention to the style of writing on cakes.

However, I do notice that fancier calligraphy is common on occasion cakes, especially for formal events, such as sweet sixteens, mitzvahs, and other catering events. I live in New York on Long Island, and while many other parts of the country usually only use catering halls for weddings, where I live, people do them for other milestones.

Anyhow, the “You” is large because I felt that it would make the word feel more personal to the birthday person. I’ve even had the cards printed and provided them to my friends for their birthdays. One person has complimented on the design looking professional.

Note, that this was not a college assignment. I chose to do this on my own. I thought it would be fun as well as a way to hone my graphic design and illustration skills. I even have this image on my online portfolio along with other independent art.

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