If you publish the commercial route, a copywriter in the publishing house writes the blurb for your book—that is, if your manuscript gets accepted. But if you self-publish, you retain control over your book, including the blurb for the back cover. That’s right.
Writing the blurb that’ll sell your book, whether it’s fiction or non-fiction, is no easy task. In fact, it can be super-difficult. At least for me, it was. I recrafted my blurb for my series’ first book several times, especially after I re-published it as a new edition and eventually changed the title. Not only did I fail to create a strong description, but I also had trouble judging it. It would feel strong to me, but weak to others, and I was unable to pick up on the weaknesses.
Frustrated, I searched for services that edited blurbs. I didn’t find anything relevant—except a service that writes your blurb for you. So, I hired that person, and I think it made a difference. I used this same service for my second book, as well. From that point on, I told myself, you don’t illustrate your own cover image, quit writing your own blurb. That’s how it is in traditional publishing, anyway.
That being said, I am re-considering that for the future. I want to improve my copywriting skills for a certain career change, regardless of earning a bachelor’s degree in fine arts. I haven’t been producing much art, anyway, these days.
But back to the point, I shouldn’t just give up on something I could eventually improve on. The struggles with blurb-writing were the same with prose writing in my late teens years ago. I’m now in my mid-twenties. It took me around seven years to go from poor storyteller to being able to produce great novels. When I say great, I mean that. The reviews are a lot better than they were even just a few years ago.
Hopefully, I’ll become a better copywriter later. But for now, to stay on the safe side, I will hire others to write my back-cover book descriptions. If I master copywriting, then I’ll return to crafting the blurbs myself.