Writing

Back Cover Blurb Issues

Image from Pixabay

If you publish the commercial route, a copywriter in the publishing house writes the blurb for your book—that is, if your manuscript gets accepted. But if you self-publish, you retain control over your book, including the blurb for the back cover. That’s right.

Writing the blurb that’ll sell your book, whether it’s fiction or non-fiction, is no easy task. In fact, it can be super-difficult. At least for me, it was. I recrafted my blurb for my series’ first book several times, especially after I re-published it as a new edition and eventually changed the title. Not only did I fail to create a strong description, but I also had trouble judging it. It would feel strong to me, but weak to others, and I was unable to pick up on the weaknesses.

Frustrated, I searched for services that edited blurbs. I didn’t find anything relevant—except a service that writes your blurb for you. So, I hired that person, and I think it made a difference. I used this same service for my second book, as well. From that point on, I told myself, you don’t illustrate your own cover image, quit writing your own blurb. That’s how it is in traditional publishing, anyway.

That being said, I am re-considering that for the future. I want to improve my copywriting skills for a certain career change, regardless of earning a bachelor’s degree in fine arts. I haven’t been producing much art, anyway, these days.

But back to the point, I shouldn’t just give up on something I could eventually improve on. The struggles with blurb-writing were the same with prose writing in my late teens years ago. I’m now in my mid-twenties. It took me around seven years to go from poor storyteller to being able to produce great novels. When I say great, I mean that. The reviews are a lot better than they were even just a few years ago.

Hopefully, I’ll become a better copywriter later. But for now, to stay on the safe side, I will hire others to write my back-cover book descriptions. If I master copywriting, then I’ll return to crafting the blurbs myself.

Writing

Why You Should Wait to Publish a Hardcopy of Your Book

Image from Pixabay

I know, I know. Many people prefer hardcopies over eBooks. Many writers and publishers will say you should have a hardcopy or paperback available with your eBook.

I agree…if you’re satisfied with your reviews. I realized this recently. I’ve published too many premature books that got just okay reviews but not super-satisfying ones. So, I removed them from the market. However, only the eBooks are gone forever. Sadly, the print books will be there for the rest of time. Amazon and other retailers list print versions for third-parties to sell copies, even if the author removed them from the market. And if the paperbacks and hardcovers are listed permanently, the reviews will be there forever.

Now I have a bunch of books on Amazon that aren’t available anymore (except maybe from third-party sellers) but will never be taken down. I hope it doesn’t ruin my reputation as an author.

That’s when I started to give myself a new rule: no print copies may be published unless I have at least a few reviews that are very satisfying—not just so-so. That way, if I’m not happy with the reviews, I can remove the eBook and the listing shouldn’t stay up.

If you’re traditionally publishing, this might not work as the publisher will have the rights. But if you’re self-publishing, then I would highly recommend this, even if you send out pre-publication copies and they’re all satisfying. That excludes people you know personally.

I have an eBook on pre-order and it’s the third time publishing a particular story that has only okay feedback the first time and even the second time, despite the drastic changes I made. I revised and removed even more material in this third edition. I am still nervous about the reactions, both before and after publication.

Hopefully, the reviews will be more pleasing than ever. But if they’re not, I will know what to do.